As the editorial director and managing editor of Bear & Company, I was responsible for hiring editors, copy editors, interior designers, cover artists, etc.—at Inner Ocean I had some of the same responsibilities. I priced all printing quotes and negotiated all subcontractors. I worked with cover artists, often supplying key concepts for the artwork as I did for The Ancient Cookfire, The Violet Forest, PsyEarth Quest, The Giza Power Plant, The Goddess in the Gospels. I also selected the cover photo for the 1st edition of The Mystery of the Crystal Skulls and Walking on the Wind. At Hampton Roads Publishing, I collaborated with the artist on Medicine Dream and picked the cover photo and all interior photos and quotes for Solstice Shift.
As executive director of Blessingway Books in Santa Fe, I dealt with seventy independent book publishers, usually self-published authors, advising them on advertising and publicity and working with our sales reps to sell and promote their books. At Hampton Roads, I was the advertising and publicity director for two years, the publicist for Conversations with God Book I & II, and wrote and placed all newspaper and magazine ads. I also arranged appearances for such authors as Joe McMoneagle, the Psychic Spy, and Neal Donald Walsch on national television and radio talk shows. But, at this stage in my career, I’d rather advise authors on advertising and publicity rather than take a hands-on approach.
So, for those authors wishing to self-publish, which is much more viable today than in years past, I can assist them on all areas of book production and promotion, besides editing their books. Again, like my editorial services, I am selective about what I will take on in this area. This applies not only to the positive content of the project but also its scope. I cannot become involved as a one-man book packager with complicated art-intensive books like what I did on Maya Cosmogenesis 2012 and The Giza Power Plant for Bear & Company, but for most text-only books I can offer invaluable assistance.